The punchy industrial techno music that kicked off Jojo Ross’s Autumn Winter 2020 show shocked the audience into focus. Models strutted out into the purple lit runway in sharp futuristic tailoring and bold surreal prints.
Jojo’s collection drew inspiration from David Lynch’s masterpiece ‘Mulholland Drive’, and it showed. The music and lighting created an atmosphere that was eerie yet captivating, and the garments looked futuristic and bold. The surrealism was expressed through phantasmagorical prints of beaming colours, peculiar shapes printed on black velvet, and bold reflective silver fabrics. The outerwear looked like business attire from the future, with fierce silhouettes, heavy zippers and sleek pockets. The looks were powerful and brave, and the models bore razor edged sunglasses, glaring menacingly at the cameras at the end of the runway.
While the AW20 collection is bold and captivating, it’s also simplistic and considered. The garments are beautiful but wearable, cut in refined shapes. The jackets and jumpers feature dropped shoulder sleeves with a balloon silhouette, and the pants and skirts hug the body with a subtle flare towards the bottom of the garment.
Jojo Ross’s collection displayed an adept ability to enthrall and shock an audience and express a theme with coherency, while showing clothing that anyone could, and would love to wear. The show wasn’t just an exciting experience, but an exhibit of Jojo’s expertise in creating well thought out, interesting, and downright beautiful garments.
Words Hugh Sandlant Images Madeleine Brighouse-Mayo